Saturday, May 18, 2019

Evaluating innovation...



Earlier this week I sat in on a very interesting UKES 2019 Evaluation Conference presentation "Evaluating grand challenges and innovation" by Clarissa Poulson and Katherine May (of IPE Tripleline).

The difficulty of measuring and evaluating innovation reminded me of similar issues I struggled with many decades ago when doing the Honours year of my Psychology degree, at ANU. I had a substantial essay to write on the measurement of creativity! My faint memory of this paper is that I did not make much progress on the topic.

After the conference, I did a quick search to find how innovation is defined and measured. One distinction is between invention and innovation. It seems that innovation = invention + use.  The measurement of the use of an invention seems relatively unproblematic. But if the essence of the invention aspect of innovation is newness or difference, then how do you measure that?

While listening to the conference presentation I thought there were some ideas that could be usefully borrowed from work I am currently doing on the evaluation and analysis of scenario planning exercises. I made a presentation on that work in this year's UKES conference (PowerPoint here).

In that presentation, I explained how participants' contributions to scenarios (developed in the form of storylines) could be analyzed in terms of their diversity. More specifically, three dimensions of diversity, as conceptualised by Stirling (1998):
  • Variety: Numbers of types of things 
  • Balance: Numbers of cases of each type 
  • Disparity: Degree of difference between each type 
Disparity seemed to be the hardest to measure, but there are measures used within the field of Social Network Analysis (SNA) that can help. In SNA distance between actors or other kinds of nodes in a network, is measured in terms of "geodesic", i.e. the number of links between any two nodes of interest. There are various forms of distance measure but one simple one is "Closeness", which is the sum of geodesic distances from a node in a network and all other nodes in that network. 

This suggested to me one way forward in the measurement of the newness aspect of an innovation.
Perhaps counter-intuitively, one would ask the inventor/owner of an innovation to identify what other product, in a particular population of products, that their product was most similar to. All other unnamed products would be, by definition, more different. Repeating this question for all owners of the products in the population would generate what SNA people call an  "adjacency matrix", where a cell value (1 or 0) tells us whether or not a specific row item is seen as most similar to a specific column item. Such a matrix can be visualised as a network structure, and closeness values can be calculated for all nodes in that network using SNA software (I use UCINET/Netdraw) . Some nodes will be less close to other nodes, than others. That measure is a measure of their difference or "disparity"

Here is a simulated example, generated using UCINET. The blue nodes are the products. Larger blue nodes are more distant i.e. more different, from all the other nodes. Node 7 has the largest Closeness measure (28) i.e. is the most different, whereas node 6 has the smallest Closeness measure (18) i.e. is the least different.

There are two other advantages to this kind of network perspective. The first is that it is possible to identify the level of diversity in the population as a whole.  SNA software can calculate the average closeness of all nodes in a network, to all others.  Here is an example, of a network where nodes are much more distant from each other than the example above


The second advantage is that a network visualisation, like the first one above, makes it possible to identify any clusters of products. i.e. products that are each most similar to each other.

So, we not only have a dual purpose measurement scale (closeness), but also the possibility of identifying types of differences (clusters of self-similar products)

Having identified a means of measuring degrees of newness or difference (and perhaps categorising types), the correlation between these and different forms of product usage could then be explored.

PS: I will add a few related papers of interest here: